The romantic Netflix series ‘Bridgerton’ has taken everyone by storm. The popular drama set in Regency London has inspired fans with characters’ sense of fashion and their love for sensual tea. A black-owned tea brand named ‘LaRue 1680,’ launched in October 2020, has seen a boom in sales because of ‘Bridgerton.’
Stephanie Sinclair, the owner and creator of ‘LaRue 1689,’ wants to give the fans the same sensual experience through her tea brand given by the Shondaland drama.
In 2012, Stephaine, a single mother of 7-year-old Caden, packed bags and went on a year-long journey around Europe and Asia with her son. She called this journey “Eat, Pray, Love.” The duo instantly developed a love affair with different cultures they came across throughout the year they lived in Europe and Asia.
While exploring different countries, the one thing that inspired Sinclair the most is Indonesia’s delicate tea ceremonies and Versailles’ magnificent luxury. Their time in Bali not only made them obsessed with the ritual of drinking tea but also made them infatuated with making it.
Sharing a story from her travel adventures, Stephanie said, “For his 8th birthday, he requested a Balinese sipping class and used a life-sized mortal and pestle making his own tea: the fruits, spices, herbs.”
She added that the world’s experience has made her a lot more tolerant and respectful of different cultures, belief systems, and people. Stephanie thinks, “that’s really what we need more of today.”
After a year of celebrating tea in the outdoors of Bali and learning to create sensual and aroma-filled tea mixtures, the mother-son duo returned to the States. But, their love for tea and the ambiance of Bali never left them.
Stepanie started to make wonderful tea for her family and friends. Soon, this evolved into something bigger, and she decided to take it up as a business. Sinclair spent most of 2019 in France researching teas and planned to launch the tea brand in January 2020. But 2020 has its own plans.
The pandemic hit, and everyone went into Lockdown. Stephanie utilized this time to organize her loose leaf tea business and make it perfect.
Finally, in the October of 2020, she launched her handcrafted tea online and made it available for nationwide delivery.
“Generally, the way you see tea marketed is flat, not sexy. When it’s done right: it’s so sexy. This is not your grandmother’s tea,” said Stephanie. “Listen: Grab a beautiful cup and let’s put our pinkies up.”
With Bridgerton airing on Christmas Day, Sinclair seized this opportunity to market her tea by drawing a resemblance between her teas and the characters who oozed elegance by showcasing English tea culture in many scenes.
The black fans of the show have flocked her website, and Sinclair is enjoying a boom in sales because of “Bridgerton.” LaRue 1680 has seen a growth rate of around 500% compared to their revenue in October after the launch through December when the series first aired.