The influencer culture is becoming increasingly popular. It seems like everyone who knows how to use social media and has a smartphone with the right editing tools can go on and become a self-proclaimed influencer. After getting a large number of followers, these influencers start to believe that they are eligible to receive free things. While some businesses actually benefit from collaborating with these influencers, some are prone to the risk of giving away their products for free without getting anything in return. Read to see how some brands slammed these influencers when they tried to score free things from them.
Influencers think they can get away with anything- even wrong spellings and poor grammar. When messaging for free products, this girl did not even bother double-checking the messages she had written. With such poorly constructed sentences, it’s a surprise that the business owners understood what she was trying to say and then even took the time to reply to her. Appreciating the business owners further, they actually gave the girl a generous offer. To be honest, if it were me, I wouldn’t even have opened up such a poorly written message.
Here’s another case of a failed collaboration proposal. This influencer reached out to a company trying to get them to make a coding project for her- that too for free. Costing $50 per hour, the influencer offered to pay them with likes and social media reach. No wonder the company owners thought she was joking. The project she was trying to get made would take nearly 2-6 months to complete. Three claps for you if you really thought you would get away without paying!
The only way influencers make money is through collaborations with other brands and companies. What these self-proclaimed influencers really do is ask for free products in exchange for likes and followers. Some brands fall for the schemes these influencers put up, but others are pretty smart about it. A collaboration is something beneficial for both parties involved. In this case, the influencer (and her plus 1, of course) was the one who was getting all the benefits. Girl, there’s another word for what you’re trying to do- SCAM!